From Notion prototype to standalone product launch. The research validated the core proposition, surfaced an unexpected agency user type, and gave the founder evidence-based direction for a full rebuild at toneofvoice.app.
Read the full case study →Ten participants across Europe, ten findings, three tiers of recommendations. The research shaped the V2 roadmap and aligned with a fourfold rise in donation conversion in subsequent epochs.
Read the full case study →Social science foundations. Product mindset.
I came to UX research from an MSc in criminology and social research, which means I'm trained in both qualitative and quantitative methods, with a particular focus on accessibility, inclusivity, and social equality.
I work independently and with Mooch, a UX agency and AI product studio in Lisbon.
For new project enquiries, collaborations, or just to say hello.